Hashtag Trending November 2 – Expensive graphics cards in Europe; password spraying is on the rise; Apple’s advertising policy costs social media platforms dearly

With files from Tom LI

Graphics card prices are skyrocketing in Europe, password spray attacks are on the rise, and social media companies are losing billions due to Apple’s new advertising policy.

It’s all the tech news that’s all the rage right now, welcome to Hashtag Trending! It’s Tuesday, November 2, and I’m your host, Jori Negin-Shecter.

Stocks of graphics cards are deteriorating again, causing their prices to soar in Europe. A 3DCentre survey found that the cost of AMD graphics cards increased by 18% and that of Nvidia cards by 16% as the month of November entered, as prices climbed to more than 200 percent of their MSRP. While high-end graphics cards remain unaffordable, it was the mid-range and budget ranges that saw the biggest price hikes this quarter. The most sought after cards seem to be the AMD Radeon RX 6800 and the Nvidia RTX 3060, both of which are mid-range products.

According to Microsoft’s detection and response team, password spray attacks are on the rise. In a password spray attack, the attacker tries to access a large number of accounts using a small number of common passwords. These are different from traditional brute force attempts, in which threat actors attempt to force their way into a given account. The best way to protect yourself is to use a strong password and turn on multi-factor authentication. In addition, some services, like Microsoft’s Outlook accounts, have completely ditched passwords to improve security.

Finally, according to a Financial Times survey, Apple’s application tracking transparency policy has cost social media giants billions of dollars in ad revenue. The policy, which requires apps on iPhone to seek permission to track user data, has cost companies like Twitter, Facebook, YouTube and Snapchat an estimated $ 9.85 billion since the policy was implemented. . This has forced social media platforms to explore new ways to collect user data and send targeted ads. An adtech consultant believes it would take at least a year before these companies find a new framework.

And now for something a little different. Apple’s new MacBook Pros aren’t the only hot device the company has released. Its $ 19 (C $ 25) polishing cloth, the simplest tech device Apple has ever made, is currently scalped for three times the original price. On Ebay, the fabric sells for up to $ 64. That’s almost the cost of six burritos or three days of groceries. On the Apple Canada website, the fabric is out of stock for 10-12 weeks.

These are all the technological news that are all the rage right now. Hashtag Trending is part of the ITWC Podcast network. Add us to your Alexa Flash briefing or your daily Google Home briefing. Be sure to subscribe to our Daily news bulletin on the computer wire to get all the news that matters straight to your inbox every day. If you have any suggestion or advice, please message us in the comments or email. Thanks for listening, I’m Jori Negin-Shecter.


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